I just read a wonderful post, as always, by the lovely Melissa Foster. She and I have discussed the marketing price point of 99-cent books several times. I love how she showed the positives and negatives. That it may work, it may not. Every writer has things that will work for them that may not work for others.
Of course, this post is for authors, but I welcome readers to understand why we do what we do and encourage you not to believe that just because a book is $0.99 cents, that it’s a cheap book.
I've experimented with several options, and here are my thoughts:
To start, let me say that I swear it's actually easier to sell a car than an eBook. Really, I've sold both; I know. What amazes me is that readers will pay $14.99 for an eBook sitting alongside a 99-cent eBook.
Same amount of reviews, same average
rating, same genre, and yet, they do!
What I've come to realize is that readers aren't paying the price for the book as much as they are paying the price for their time. And most readers do not realize that you can scan down the romantic-suspense bestseller list and find books for less than what is on the main page. They simply go looking for Nora Roberts or Nicholas Sparks and pay full price instead of looking for a great deal by a new author. As a reader, I do understand this. I invest eight to ten hours of my life in a book. According to the current CPI-U, the average hourly wage is $10.17, so I’m really investing $81 of my time.
I offer readers a couple of free short stories, and on occasion, the first book in one of my three series...
After that, readers love my stories or they don’t. And since most writers’ stories get better the more they write, hopefully readers will keep buying my books.
To answer your question you may now be asking, no. I do not charge $14.99 for the rest of my novels. My publisher prices my novels at what Amazon considers a value, $4.99 or less. Why? Because she’s not spending hundreds of thousands of dollars to market my book, and we feel it is a fair price point.
Does it make me rich? Lord, no! I wish!
In fact, I gave up a lucrative career in sales and marketing to write full time. Does it make me happy, yes! Nothing brings me more joy than hearing a reader loved my book. So, grab a couple of my free and discounted books. And if you love them, please let me know what you think.
Here is a link to Melissa’s great post if you’d like to read her take on the .99-cent price point.
Thank you for stopping by my place and reading my musings. Remember, these are just my opinions and shouldn’t be taken too seriously. If you have questions, please feel free to leave them in the comment section, and I promise you I will answer. If you’re curious about what I write, please visit one of my author pages, where you can read all about my novels and short stories. And hey, I’ll even give you a free book just for stopping by.
If it isn’t available free in your area, use…