McDonalds.com Free Books are like Big Macs! Really! Find out how they compare. As I wrote that line, not only was I reminded of Joe Fox's comment in You've Got Mail about vats of olive oil, but I also realized — and this is fitting to the post — not everyone likes Big Macs. Me, eh ... not really, I'd rather have a black-bean burger. But ... I LOVE McDonald's french fries and coffee. I digress ... The M in McDonald's is probably the most commonly known trademark throughout the world, and yet, McDonald's advertises EVERYWHERE! Radio, TV, Twitter, Facebook, your mailbox… Yes, even though there's a good chance that you'll go to McDonald's in the near future — umm … for coffee — they still pay millions of dollars to bring you into their lair. And one of their most popular draws is the freebie or discount, often called a "loss leader." Yes, that lure of a fre...