Reviews are like tipping… You’ve already paid for the pedicure, hair style, meal, valet, book … whatever, but that extra something is what makes that person’s day. No tip or a one-star review could mean that the person did nothing right at all Ten percent or a two-star review could mean that the person did their job, but not very well Fifteen percent or a three-star review could mean that the person did their job, but didn’t offer anything special, didn’t go out of their way to stand out from other persons in the same profession Eighteen percent or a four-star review could mean that the person did everything they were supposed to, went out of their way to connect with you. Twenty percent is that coveted five-star review. This person did everything they were supposed to do and then some. You connected, you're coming back, you're bringing your friends! And also like tipping … just because you get a FREE or discounted meal, does...