And let's face it, books are an author's product. I just finished reading another article about authors complaining about free and bargain books! I've written on this subject so many times ... pretty much for the same reasons stated in the article... The argument simply doesn't hold water. Before you think that you are losing business from other authors, or if you're a reader, wonder if a book is worth less than a higher priced book because it's on sale, think about this... Any marketing firm will tell you, don't give away the store , but a loss leader works. If promotions didn't work, advertising ANYTHING wouldn't work. Newspapers, mailers, fliers, radio ads, TV, billboards, and umpteen other places, offer coupons, BOGOs, sale prices, 30-day trials, and freebies to get you to try their product. Whether it's Cocoa Pebbles versus Cocoa Krispies, a Big Mac versus the Whopper, or Ford versus Chevy, retailers know they need t...